On April 1st, 1994 Benchmark Sales launched, acquired the foodservice business of Morris Alper, Inc., a prominent New England foodservice broker in business since 1936. On October 1st, 1995 entered the upstate New York market, and acquired the Finger Lakes Group in Rochester, NY, January 1st, 1999. With a strong work ethic, commitment to excellence, professional sales team, and drive to provide unparalleled service to our customers, Benchmark Sales is one of the largest full-service food agencies in the New England and Upstate New York market.