Foodservice Sales & Marketing Association
Formerly The Association of Sales & Marketing Companies

FOODSERVICE SALES & MARKETING ASSOCIATION

Mission, Goals & Strategies

The mission of FSMA is to promote sales and marketing agencies as the preferred method for manufacturers to come to market; to be the national voice of the foodservice sales agency community; to advocate on behalf of sales agency interests; and to enhance relationships among manufacturers, agencies, customers, and other key stakeholders in the foodservice industry.

The goals are to have FSMA member agencies with professional management; long-term client/customer relationships; equitable compensation for services performed; and who are open to share and participate with fellow members to promote FSMA credibility and growth. FSMA will operate in a cost effective manner consistent with revenues from member dues and other sources.

The mission will be accomplished by executing these FSMA strategies:

1. Establish ongoing relationships with manufacturers, customers and industry associations to accomplish the following: 
   • Promote the value that sales agencies deliver
   • Promote fair and ethical business relationships
   • Seek methods to improve business processes
   • Promote industry standards that increase efficiencies in the sales & marketing of safe, high quality  products through a cost-effective distribution system in an equitable manner.
     
2. Develop, produce and present materials that support and encourage membership and involvement in FSMA, and that elevate the agency’s position within the foodservice marketplace.
   
3. Provide a forum for productive dialogue among FSMA members and key constituents by partnering with agency groups, task forces and committees. FSMA will develop low cost , high value education and training events for members.
   
4. Promote the highest levels of performance among FSMA members in order to develop and promote criteria that defines a high performance agency as results-oriented, profitable and professionally managed to insure long-term relationships.
   
5. Promote industry standards and best practice in technology and business processes that help members increase net revenue through effective cost management. This requires working with technology vendors, electronic order exchanges and others to seek methods to reduce redundant reporting systems and to insure that agency interests are considered.
   
6. Promote research to support the continued professional development of FSMA member agencies in order that they are properly compensated for the important services that they provide in the flow of goods in the foodservice industry. This requires collaborating with consulting and strategy firms to produce fact-based research that advances agency interests and supports solid decisions in resource allocation.
   

Foodservice Sales & Marketing Association
9192 Red Branch Road
Suite 200
Columbia, MD  21045
ph. 410.715.6672
fx.  410.997.9387

FSMA
(410) 715-4084
www.fsmaonline.com